Tomorrow is a weather service that includes paid weather content from meteorologist and climate journalist Eric Holthaus. It also indicates Twitter’s continuous push towards paid memberships, emphasising how much it wants to move away from advertising.
Twitter today launched a local weather service called ‘Tomorrow‘. The company partnered with climate journalist Eric Holthaus plus 18 other meteorologists to create free and paid weather related content for a $10/month.
This new venture certainly advances Twitter’s objective of replacing advertisements as the principal source of revenue. Last month, Twitter introduced its ticketing system, which allows authors to monetise Spaces content. The business is also said to be developing Twitter Blue, a subscription service that removes adverts and allows users to undo messages.
Originally reported by Axios, Tomorrow will utilize all of Twitter’s recently introduced creator products like the ticketing system and paid newsletters. The service launches today in 16 cities across North America including Boston, New York City, Atlanta, Toronto, San Francisco, Washington D.C., Detroit, San Antonio, Dallas/Ft. Worth, Houston, Chicago, Minneapolis, Philadelphia, Portland, and the Dominican Republic.
Some personal news:
I’ve been building a new weather service with Twitter – It’s called @tomorrow.
The idea behind Tomorrow is simple: The weather is something that brings us all together.
I’m so excited for you to be a part of it.
Subscribe here: https://t.co/h0gFkiU1MO
— Eric Holthaus (@EricHolthaus) June 1, 2021
The whole team will include the aforementioned local meteorologists, as well as about 20-30 climate writers and four part-time editing employees. Through Spaces, the team will create long-form Twitter material as well as “membership-specific short-form content”
Subscribers will also be allowed to ask an unlimited number of queries during severe weather events such as snowstorms and hurricanes. Queries will be sent by email at first, but Holthaus believes that a password-protected system like Revue (a newsletter startup purchased by Twitter earlier this year) might also work. Surprisingly, it’s unclear what the free weather information will look like.
Tomorrow’s objective is to be in 50 major areas by the end of the year and to extend worldwide to regions with less advanced meteorological services, such as India and Brazil, by 2022. Twitter also intends to develop the notion of Tomorrow, in which Twitter builds monetizable local journalism “collectives” The official trailer is shown below.