To ensure your safety, Instagram will soon need you to share your birthday.

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Instagram is quite interested in your cake day.

Instagram will soon require you to share your birthday, for safety

Facebook is taking further efforts on Instagram to help it “create safer, more private experiences for young people.” You will be required to share your birthday. Failure to do so will result in the loss of Instagram access. And don’t lie, since Instagram will find out.

Pavni Diwanji, VP of youth products at Facebook, said in a recent blog post that they’ve started asking people to share their birthday with Instagram if they haven’t done so previously. Instagram actually started down this path in late 2019 when it first started asking users to share their birthday with the company, but it wasn’t mandatory.

That’ll soon be changing.

Diwanji said users that haven’t yet shared their birthday will start to see notifications for the information when opening Instagram. “…if you haven’t provided us with your birthday by a certain point, you’ll need to share it to continue using Instagram,” Diwanji added, but didn’t mention a specific deadline.

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Furthermore, Instagram will start showing warning screens placed on age-sensitive posts. These warnings aren’t new, as they’ve accompanied sensitive or graphic posts for a while, but now you’ll have to supply your birthday in order to see them if you haven’t already shared it.

Diwanji said birthday information is necessary to power new features designed to protect young users. It’ll also be used to help Instagram show users more relevant ads.

For those who are simply planning to supply a false birthday, Instagram may be one step ahead of you. Diwanji said they’re now using artificial intelligence to “estimate” how old uses are based on things like “Happy Birthday” posts.

“In the future, if someone tells us they’re above a certain age, and our technology tells us otherwise, we’ll show them a menu of options to verify their age,” Diwanji

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