Samsung may be the next smartphone manufacturer to collaborate on an upcoming flagship with an existing photography firm. If confirmed, the Korean electronics manufacturer will join a rising list of smartphone manufacturers that have partnered with camera brands.
In a recent series of tweets, tech leaker Yogesh revealed that Samsung and Olympus have discussed a potential collaboration. It’s uncertain how far the talks have progressed or which devices would receive Olympus-branded gear, but a special edition Galaxy Fold and the Galaxy S22 Ultra were listed as possible candidates.
Ok this could be huge!
With the Note lineup out this year, Samsung is going big with the Fold 3.
Heard about this very briefly, Samsung might be jumping on the latest trend of partnering with a camera brand. We might see this possibly happen on a special edition Fold.
— Yogesh (@heyitsyogesh) April 6, 2021
It’s an interesting development considering the fact Olympus recently sold its camera business to Japan Industrial Partners, citing smartphones’ damage to the digital camera industry. The transfer was completed on January 1, 2021, despite largely flying under the radar.
Olympus has a long tradition in the video industry, most recently focusing on the micro four thirds model for Panasonic.
Huawei partnered with optics expert Leica in 2016, and Nokia has a tradition of collaboration with Carl Zeiss. Recently, OnePlus collaborated with Hasselblad on the OnePlus 9.
Samsung’s new foldable handset is scheduled to launch later this year, although the Galaxy S22 Ultra is unlikely to arrive until early 2022.
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