Samsung created a flexible display that provides 3D content new meaning.

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A glimpse into the future of television

Foldable displays are gradually becoming more popular, thanks in part to Samsung’s insistence on having a huge screen in a pocketable gadget. Nonetheless, the company is already working on stretchy screens, and a recent demo at the Global Tech Korea 2021 event demonstrates an intriguing application of the new technology.

Samsung is one of the very few companies that’s constantly innovating in the display space. The Korean tech giant is so proud of its obsession with this technology that it never misses an opportunity to tout its achievements. Behind the hype and enthusiasm it cultivates for fans, there’s a hard truth—the foldable displays in the latest Galaxy Z phones took almost a decade to perfect to the point where they’re starting to attract more attention from consumers.

Stretchable OLED displays are another idea that has been in the works for several years. The last time we had a glimpse of what Samsung was up to with that notion was at the 2017 Society for Information Display trade event. Samsung was promoting a 9.1-inch prototype at the time that could be installed on 3-dimensional surfaces, bent, rolled, or even prodded from behind without losing its capacity to display a crisp image.

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Since then, the business has been working to improve the underlying technology, and it appears that it has also discovered a new application for it. According to ET News, Samsung Display recently demonstrated a new 13-inch display prototype that can stretch and morph to create the illusion of a 3D presentation while using 2D information as a starting point.

The bubbling lava plume appears to rise and fall before the viewer’s eyes in the video above, communicating texture and motion more convincingly. As spectacular as it appears, it is still a work in progress and will most likely be many years before it is integrated into a commercial product.

Samsung appears to be taking things slowly. While the company has made tremendous progress in designing “free-form” screens that can be “stretched in all directions like elastic bands,” dependability remains a challenge. Fortunately, it appears that the earliest uses will be in wearables and apparel, which is a nice place to begin.

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