Netflix is launching a free tier in one country only.

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A US version appears unlikely.

Netflix is making a portion of its catalogue available for free—ad-free. The caveat is that this tier is only available in Kenya, and it appears that the chances of it being available in the United States are slim to none. Furthermore, it is limited to Android phones, so you won’t be able to enjoy the freebies on a smart TV or other devices.

In contrast to other free offers used to entice potential customers to sign up, Netflix is launching a free plan that does not require any payment information. All people need is an email address and proof that they are over the age of 18. It even lacks advertisements, which most free-tier users must endure.

There are a few limitations, as one would expect. Netflix is allowing free access to around a quarter of the service’s content, which is still quite a lot, given the extensive size of its library these days. The free option is only available on Android phones, and you won’t be able to download anything for offline use or cast movies and shows to a TV.

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“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service,” wrote Cathy Conk, director of product innovation at Netflix. “And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.”

Netflix says it will use the free tier to “gather information about how effective it is attracting paying subs,” implying that it will be available in other countries, though don’t hold your breath for a US launch. Nothing can be ruled out, however, as more competitors enter the hyper-competitive on-demand streaming market.

Netflix, like Disney Plus, ended its free trials in the United States in October of last year.



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