Facebook is holding out a carrot to content providers.
Facebook believes that a significant quantity of money will be sufficient to retain creators on its platforms and tempt others away from competitors like as Twitch, TikTok, and YouTube. According to our sources, new bonus programmes are currently available, and more will be added by the end of the year.
CEO Mark Zuckerberg said in a recent Facebook post that they want to build the best platforms for creators to make a living, so they’re setting aside over $1 billion to “reward creators for great content they create on Facebook and Instagram through 2022.”
Facebook has a history of paying for content. Last year, Facebook made a huge effort with record labels to deliver music videos straight to its platform, and it introduced the Facebook Gaming app to compete with YouTube Gaming and Twitch.
Facebook in a separate news release said the new program will reward creators of all types, especially those who are just starting out. It’ll specifically include new bonus programs that pay eligible creators for hitting certain milestones when using the company’s creative and monetization tools. These will be seasonal, evolving and expanding over time, with the first opportunities available now (by invitation).
Facebook will also provide seed money to help others produce their content.
Interested parties are encouraged to visit the monetization tools section on Facebook for Creators to learn more and to sign up.
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