Beyond Meat said on Thursday that it would begin selling replacement chicken tenders in eateries around the country.
The breaded chicken substitute will be offered at more than 400 restaurants, according to the firm, which makes alternative beef products.
“The demand for our beef products really started to pick up to the point where we really had to allocate all of our production capacity to it,” Beyond Meat CEO Ethan Brown said, according to CNBC.
After years of developing Beyond Burger products, the firm announced that it is moving its attention to chicken. It has been testing the chicken alternative – a blend of fava beans and peas – with partners such as Yum Brands, which owns KFC.
“We’re innovating the poultry market with the new Beyond Chicken Tenders — the result of our tireless pursuit for excellence and growth at Beyond Meat,” the company’s chief innovation officer, Dariush Ajami, said in a statement.
The company, which reports annual sales of about $400 million, first tried a plant-based “chicken” product a decade ago.