We barely knew you, MSRP.
We’ve grown accustomed to a steady stream of bad news about the availability and pricing of anything with a chip. GPUs are no exception, and MSRP is a meaningless term because there is no indication that retailers will sell graphics cards at that price in the foreseeable future.
Earlier this year, it looked like there was a general downward trend in GPU prices. Last month, Ethereum mining saw a lower-than-expected hit even after the rollout of the EIP1559 protocol upgrade that was supposed to make it somewhat less profitable. But as NFTs bloomed, mining activity saw a comparable increase which has kept demand for GPUs well above supply.
According to new data from 3DCenter, GPU availability and pricing are once again taking a turn for the worse, with Radeon cards from AMD now sitting at an average of 74 percent above MSRP, while Nvidia GeForce graphics cards models are commanding a 70 percent premium over their supposed manufacturer-recommended price. As you know, we also track GPU pricing on a monthly basis and are coming out with our September report later this week.
This is the pricing situation observed at German retailers, but there are separate reports that confirm this is reflective of a global trend. Despite their best efforts, retailers aren’t getting anywhere nearly enough units of either Nvidia’s RTX 3060 or AMD’s RX 6600 XT. And these will likely be the most sought-after cards for reasons that are explained in Steven’s extensive review.
Top-end models like the GeForce RTX 3090, GeForce RTX 3080, Radeon RX 6900 XT, and Radeon RX 6800 XT are even harder to find.
According to reports, Nvidia has begun converting faulty GA104 dies from would-be RTX 3070 Ti GPUs into RTX 3060 GPUs in order to alleviate supply and yield issues. AMD says it will prioritise high-end GPUs in the coming months, but supply may still be limited until next year.
Further complicating matters is the recent TSMC price increase, which is close to 20% for some of its customers but only 3% for Apple, according to reports. Beyond silicon, there’s an even bigger threat to the affordability of anything with electronics in it: rare earth metal prices have recently exploded, with no immediate solution.