A boat dealer is offering a $100,000 incentive for capturing certain fish.

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A Tennessee boat dealer is sending fishermen on an unusual treasure hunt for a tagged fish that will reward the catcher a $100,000 reward.

A smallmouth bass with a tag will be released into South Holston Lake at 12:01 a.m. June 12, with fishermen having until 11:59 p.m. June 13 to catch the fish, according to Watson’s Marine in Bluff City.

The individual who catches the fish, dubbed “Ol’ Walter 2.0” by the boat dealer, will get a $100,000 prise, according to the company.

The dealership said no registration is necessary and any baits can be used, but the fish must be caught with a rod and reel to qualify for the prize.

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