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BinaryVR raises $4.5M to bring you face-to-face with your digitized self

BinaryVR has seen some early success with partners looking further down the road. High Fidelity, an SF-based social VR startup, which has raised $72 million, has been working with BinaryVR to let its users go as deep down the VR rabbit hole as they would like. Everything is still a bit odd-looking because today’s GPUs can only deliver so much at VR’s scale, but these are all technologies that will probably find integrations into headsets at some point — it’s a question of scaling today’s market when the benefits aren’t as apparent that is the company’s big challenge.

Fortunately, there are obviously more approachable verticals for the company to tackle in the meantime. BinaryVR has been working to bring facial-tracking to smartphones with built-in sensors. Their “HyprFace” tracking tech seems to be pretty capable and the Animoji-like demos they’ve shown off are impressive. There are certainly plenty of players in the consumer mobile space; BinaryVR is also exploring what integrations would be possible inside vehicles, though the logical use cases perhaps aren’t as readily apparent there.

The Bay Area-based startup certainly has some interesting challenges as it navigates a space filled with tech giants shifting their weight and creating waves of potential as a result, but as users aim to drag themselves further into the digital worlds that VR game studios are creating, it’s becoming clear that new sensors are necessary to make this a reality.


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