Facebook co-founder Eduardo Saverin throws his support and money behind Indian e-commerce company Hopscotch

Andrew Meolaeduardo saverinREUTERS/Edgar Su
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Indian e-commerce site Hopscotch has secured $13 million in a Series C round of investing led by Facebook co-founder Eduardo Saverin.
Saverin has also joined the board of the company as a part of this investment, his first such personal investment in an Indian company.
Hopscotch focuses its efforts on mothers through its online store, which offers insider access to some of the top baby and children's brands around the world at competitive prices. The company hand selects apparel, shoes, and other items for mothers to purchase for their children.
Saverin has been an active startup investor since his ties to Facebook more or less ended in 2005. He has focused quite a bit on e-commerce companies that cater to females and families, so his investment in Hopscotch is consistent with his previous actions.
The world of e-commerce is rapidly changing, as shown by companies such as Hopscotch and Saverin's keen interest in e-commerce companies. These changes will have a major effect on you, the average consumer, in a positive way.
This holiday season gave us the clearest indication yet that there's never been a better time to be a consumer. The rise of online and mobile shopping has given consumers more choice, flexibility, and often better service, and retailers are shifting their strategies to keep up.
Cooper Smith, senior research analyst at BI Intelligence, Business Insider's premium research service, has compiled a detailed report on new e-commerce strategies that looks at some of the top trends affecting retailers at each stage of the purchase funnel and how they're responding to those shifts.
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Here are some of the key takeaways:
  • Within digital, consumers are spreading out their retail purchasing across channels, forcing retailers to spread out their online marketing budgets. Paid search, affiliate marketing, and email all increased their share of e-commerce referrals last year, according to Custora.
  • Paid search especially stood out as a major source of spending by retailers. Search ad spending grew 18% YoY in Q4 2015, according to IgnitionOne.
  • Mobile continues to drive the most sales growth for retailers, but sales still aren't keeping up with retail traffic. IBM found that smartphone traffic beat both tablet and desktop, making up 53% of all online traffic. But mobile still only accounted for 29% of all online sales.
  • Retailers only have themselves to blame for underperformance on mobile, as many still aren't using best practices for mobile websites and apps. Only 60% of the top 100 global retailers currently have a dedicated mobile website, according to The Search Agency.
  • The increase in online shopping has put stress on the shipping and logistics industry. The number of UPS ground packages delivered on time during the holidays fell from 97% in 2014 to 91% in 2015, according to ShipMatrix.
  • Retailers are beginning to explore alternative shipping options. Earlier this year Gilt Groupe switched its primary ground shipper from UPS to Newgistics.
  • Retailers that can't afford to invest in alternative shipping options are offering consumers more fulfillment options using what many of them do have — brick-and-mortar stores. Buying online and picking up in-store, also called click and collect, made up about 30% of e-commerce sales at Sam's Club in 2015.

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